Be creative
Any business that must stand the pressures from the competitive market of today is for it to also consider the fact that you must start becoming more creative and innovative in that which you do.
I discovered that one of the reasons why some businesses have developed or have become more better over time keeping the public under their spell despite the various competition is based on the fact they have learned the art of being innovative and dynamic, while others are still conservative.
One attribute of any good business is adaptability and innovativeness, society changes and so is human taste and desires,to keep yourself and not being kicked out you must systematically bring in little changes in the things which you do on a positive note and market it to the public.
You must be ready to understand what the public demands and you must be able to invest deeply in knowledge and creativity. Don't be an incurable conservatist but be ready to change from time to time on a positivistic and systematic mode.